ASI prioritizes its attention to all phases of the proposal process and all proposal activities. Unless ASI is specifically excluded, no task is someone else's job. We implement the seven C's (Compliance + Content + Compulsion + Confidence + Cost Competitiveness + Cosmetics = Customer Satisfaction) in our proposal activities to develop the best possible proposal for our client. Further, we keep our client informed at all phases of the proposal process so there are never any surprises. ASI utilizes the following seven principles to create a winning proposal:

Compliance - We ensure proposals are compliant with all RFP instructions and provisions to the sentence/phrase level.

Content - We develop proposals that are rich in facts and data with logical support for all assertions.

Compulsion - We create compelling "why you" messages throughout the proposal to specifically address client needs and concerns.

Confidence - We emphasize themes and discriminators that provide the customer with confidence in your ability to successfully accomplish all contract requirements.

Cost Competitiveness - We assist cost and pricing analysts in developing pricing data that is within the government's competitive range.

Cosmetics -We provide appealing graphics, attractive layout and professional publication. Our easy-to-read proposals promote positive review by source selection officials and enhance contract award to our clients.

Customer Satisfaction -Our fully compliant proposals meet technical requirements and are within the competitive range. Consequently, our customers satisfy government expectations.